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Web Browser Extension for Page Analysis
Navrátil, Rostislav ; Křivka, Zbyněk (referee) ; Burget, Radek (advisor)
The purpose of this thesis is to create a WebExtensions oriented module for a web browser. An extension module allows the user to submit details about the currently displayed web page and text content to a server application for thorough analysis and displaying the result. It is built on ExtensionAPIs, but is also supported in WebExtensions based web browsers. The communication between the extension module and the server is realized by XMLHttpRequest and the server application itself is implemented in PHP.
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Proposal of a System Module for Analyzing Visitors
Wawrosz, Tomáš ; Janošík, Petr (referee) ; Luhan, Jan (advisor)
This bachelor thesis propose a prototype of a module, which serves as s tool for a website analysis via heatmaps. The module has been designed on the base of the analysis. The analysis include an analysis of the product itself from both, customer and technical points of view and an analysis of competitors offering similar functionality. This thesis includes proposal of a functional prototype of the module and design of the user interface for the module.
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Web Browser Extension for Page Analysis
Navrátil, Rostislav ; Křivka, Zbyněk (referee) ; Burget, Radek (advisor)
The purpose of this thesis is to create a WebExtensions oriented module for a web browser. An extension module allows the user to submit details about the currently displayed web page and text content to a server application for thorough analysis and displaying the result. It is built on ExtensionAPIs, but is also supported in WebExtensions based web browsers. The communication between the extension module and the server is realized by XMLHttpRequest and the server application itself is implemented in PHP.
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Proposal of a System Module for Analyzing Visitors
Wawrosz, Tomáš ; Janošík, Petr (referee) ; Luhan, Jan (advisor)
This bachelor thesis propose a prototype of a module, which serves as s tool for a website analysis via heatmaps. The module has been designed on the base of the analysis. The analysis include an analysis of the product itself from both, customer and technical points of view and an analysis of competitors offering similar functionality. This thesis includes proposal of a functional prototype of the module and design of the user interface for the module.
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Advertisement campaign and search engine optimization of e-shop Cyklostore.cz
Hennlich, Pavel ; Chudán, David (advisor) ; Vojíř, Stanislav (referee)
This bachelor thesis consists of two main topics, an online advertisement campaign and the issue of search engine optimization - SEO. These two topics are described in the theoretical part based on newest trends and findings, and then applied on the chosen e-shop. The practical part then consists of a description of the marketing campaign conducted by the author, an analysis of the website on which is the campaign targeted together with suggestions of how to solve the problems detected on the web, application of these suggestions and a final evaluation of the undertaken changes. Main contribution of the thesis is the optimization and propagation of the chosen e-shop. As a secondary contribution the improvement of author's and reader's knowledge can be considered.
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Application of Methods of Internet Marketing and their Impact on Site Traffic HradecŽije.cz
Krásný, Daniel ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The main purpose of this master's thesis is the application of selected methods of internet marketing, checking their effectiveness and controlling their impact to visit rate of regional website. Due to the limited budget my work is mainly focused on inexpensive ways of applications of internet marketing. In the theoretical part I firstly demonstrate the techniques that I deal with. In the practical part I introduce the initial situation of the regional website, including the specifics of its visit rate. After the describing and application of marketing changes, I analyze the same metrics one year later to detect differences and development of website. In the conclusion I offer the concrete recommendations for managers of regional website.
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Audit of non-profit organisation's websites
Biňovec, David ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
The thesis deals with an analytics, and in its practical part also with a draft, of websites of subjects on a market of children summer camps with a tuition of English. With a focus on non-profit organisations, primarily represented by civic assosiations. Mentioned market is very specific not only by its target audience and their infromation needs, but also with their specific demands on presentations of organisations, individials or groups of individuals. It is very important to develop a good feeling of credibility of the subject. The draft of a website of Občanské sdružení DreamBox, was realized within the practical part of the thesis. On the example of the website, the critical parts of website analytics and draft for mentioned market were demonstrared. That all with the aim to enhance a competitiveness due to well drafted and implemented website.
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Use of web analytics in internet marketing
Drahokoupil, Jakub ; Stříteský, Václav (advisor) ; Tatková, Kateřina (referee)
Goal of this Bachelor thesis is to explore and evaluate the possibilities of web analytics tools and their influence on marketing decisions. The application part shows the differences between web analytics tools using the analysis of specific website and evaluates the suitability of their usage with emphasis on correct interpretation of data and their influence on decisions about the website improvements.
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Website Analysis of the Czechtourism and the Ministry of Foreign Affairs Focused on Tourism
Jelínková, Adéla ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main theme of this bachelor thesis is the analysis of web pages www.czech.cz and www.czechtourism.com. The analysis is focused on the impact on the Czech Republic's image. Terms related to the internet marketing, the theory of brand and image are explained in the thesis. The current presentation of the Czech Republic and the creation of the Czech corporate identity are described. Practical contribution of the thesis is the website analysis. Finally, the review of the web pages impact on the image of the Czech Republic as an attractive tourist destination is made.
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Analysis and proposal for change website of association of national handball
Černovská, Romana ; Klas, Jan (advisor) ; Janková, Ladislava (referee)
This work talks about the National Handball Federation websites, its analysis of the present state of the websites and proposals for changes (improvements). In the first part there is a description of the national handball, including its history and structure. Followed by the evaluation of existing websites from many views by using the website evaluation methodology. Then the definiton of the system environment follows by virtue of the CATWOE analysis. Also a part of this work shows the main users of the websites. On the basis of the analysis results and the collection of information, and especially the views on the current website shown through the questionnaire that was sent to the main users, there is a proposal for changes that should be a sort of foundation for prospective programme adjustments of the existing Web. This work does not deal with the system implementation itself but with the system environment, defining inadequacies of the system and proposals how to get rid of them.
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